Reb Bull X Pyrex Dance Your Style collab / Photo Ioanna Hatziandreou
PLAY is a creative fashion consultancy agency based in Athens since 2016.
PLAY is a marketing and communications team moving its fashion brands forward. Inspired by Art, Architecture, Photography and Humans our services specialize in brand development, communication, marketing and creative strategic direction. We operate a PR showroom in the heart of the city displaying our collections to the creative fashion business.
We deliver growth, awareness and human relations that last forever.
A solid experience in marketing, media, journalism and photography. Followed by client management, advertisement but also a global positioning with a local insight mindset. This is what makes PLAY a groundbreaking agency working closely with unique internationally focused brands to provide awareness and customized results through innovation. A powerful insight into building relationships and a deep cultural understanding of the European market is the essence of PLAY.
fashion is
community.
TOMS TEN YeaR CAMPAIGN / PLAY x Nicholas mastoras
“humans are the source of inspiration”
PLAY Pro Bono Campaign for Merimna NGO, photographer Alexandra Diona, direction Veroniki Haritatou
![“[...]the only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn like fabulous yellow ro](https://images.squarespace-cdn.com/content/v1/5c398c0a1137a641e2a4cd21/1679484716537-K2X1JEUGOH6YPRRLHQ7U/image-asset.jpeg)
